1. We are committed to protecting the information about you that we collect, store, and use when you provide it to us on our website, softhustlelab.com.

2. We aim to handle your personal information responsibly and in line with generally accepted privacy and data protection principles, including, where applicable, the requirements of your local privacy laws.

3. We also uphold your rights to privacy if you are based in the European Union or United Kingdom, in accordance with the General Data Protection Regulation (GDPR). Your rights under the GDPR are listed below.

4. If you do not wish to provide personal information to us, then you do not have to do so. However, this may affect your use of this site or any products, services, or content offered on it.

What is your personal information?

5. In this privacy policy, "personal information" means any information that can be used to identify you. This may include your name, address, telephone number, email address, and profession or occupation. If the information we collect personally identifies you, or you are reasonably identifiable from it, the information will be considered personal information.

6. We may also collect some information that is not personal information because it does not identify you or anyone else — for example, anonymous survey responses or aggregated information about how visitors use our website.

7. Your personal information will not be shared, sold, rented, or disclosed other than as described in this privacy policy.

What information may we collect from you?

8. We may collect the following personal information from you:

9. name;

10. current mailing or residential address;

11. email address;

12. age or birth date; and

13. profession or occupation.

14. We collect personal information about you so that we can perform our business activities and functions and to provide the best possible quality of customer service. We collect, hold, use, and disclose your personal information for the following purposes:

15. to provide our services to you;

16. to send communications requested by you;

17. to answer enquiries and provide information or advice about existing and new services;

18. to provide you with access to protected areas of our website; and

19. to comply with any law, rule, regulation, or lawful and binding determination, decision, or direction of a regulator, or in co-operation with any governmental authority.

How do we collect your personal information?

10. We collect your personal information directly from you unless it is unreasonable or impracticable to do so. When collecting personal information from you, we may collect it in ways including:

11. when you make an enquiry about our services;

12. through your access and use of our website, including when you register as a member of our website;

13. during conversations between you and our representatives;

14. when you ask to be placed on one of our subscription or mailing lists; or

15. when you become a client or customer of ours, or otherwise use our products or services.

What happens if we can't collect your personal information?

11. If you do not provide us with the personal information described above, some or all of the following may happen:

12. we may not be able to provide our products or services to you, either to the same standard or at all;

13. we may not be able to provide you with information about services that you may want, including information about special promotions; or

14. we may be unable to tailor the content of our website to your preferences, and your experience of our website may not be as enjoyable or useful.

Site user tracking experience

12. We may use tracking software to review and improve your experience of our site.

Cookies

13. When you access our website, we may send a "cookie" (a small file containing a unique ID number) to your device. This enables us to recognize your device and greet you on future visits without requiring you to register again. It also enables us to keep track of the content you view so that, if you consent, we can send you information about related content or offers. We also use cookies to measure traffic patterns, understand which areas of our website are visited, and measure engagement in aggregate.

14. We use this to understand how visitors use our site so we can improve it. Our cookies do not collect personal information. If you do not wish to receive cookies, you can set your browser so that your device does not accept them. We may log IP addresses to analyse trends, administer the website, and gather broad, non-identifying demographic information.

Security

15. As our website is connected to the internet, and the internet is inherently insecure, we cannot provide any assurance regarding the absolute security of information you transmit to us online. Any personal information you transmit to us online is transmitted at your own risk, though we take reasonable steps as outlined below to protect it.

Links

16. We may link to websites outside our own, including third-party websites and social media platforms. These linked sites are not under our control, and we are not responsible for their content, policies, or practices. Before disclosing your personal information on any other website, we advise you to review that website's own terms and privacy policy.

To whom will we disclose your personal information?

17. We may disclose your personal information to:

18. our contractors or service providers for the purposes of operating our website or our business and fulfilling requests by you — including, where applicable, web hosting providers, email/marketing platforms, payment processors, and professional advisors;

19. suppliers and other third parties with whom we have commercial relationships, for business, marketing, and related purposes; and

20. any other organisation for any authorised purpose with your express consent.

21. We only disclose information to third parties who have agreed to handle it in a manner consistent with this privacy policy.

22. If there is a change of control of our business, or a sale or transfer of business assets, we reserve the right to transfer, to the extent permissible by law, information contained in our databases as part of that transaction. We would seek to disclose such information only in good faith and with appropriate confidentiality protections in place.

Direct marketing materials

20. We may send you direct marketing communications and information about our content or services that we consider may be of interest to you, in accordance with applicable marketing laws. These may be sent by email or other methods you've consented to.

21. You may opt out of receiving marketing communications from us at any time by contacting us (see details below) or by using the unsubscribe link included in our marketing emails. We will then ensure your details are removed from the relevant list.

22. We do not provide your personal information to other organisations for their own direct marketing purposes.

Security and data quality

23. We take reasonable steps to protect your personal information from misuse, loss, and unauthorised access, modification, or disclosure.

24. No data transmission over the internet can be guaranteed to be completely secure. We take reasonable steps to protect personal information transmitted to us, and to secure it once received on our systems.

25. Our contractors who provide services related to our information systems are required to respect the confidentiality of any personal information they access.

26. We may hold your information in electronic form. Personal information is deleted or de-identified when it is no longer needed, or when we are no longer required by law to retain it — whichever is later.

How long do we retain your personal data?

27. We only keep your personal data for as long as necessary to fulfil the purposes we collected it for, including to satisfy any legal, accounting, or reporting requirements.

28. To determine the appropriate retention period, we consider the amount, nature, and sensitivity of the data, the potential risk of harm from unauthorised use or disclosure, the purposes for which we process it, and any applicable legal requirements.

29. In some circumstances, you can ask us to delete your data — see "Your legal rights" below.

30. In some circumstances, we may anonymise your personal data so that it can no longer be associated with you, for research or statistical purposes, and may use this anonymised information indefinitely without further notice to you.

If you are based in the EU/UK — your rights under the GDPR

31. If the General Data Protection Regulation applies to you, you have the following rights in relation to your personal data:

32. The right to be informed — an obligation on us to tell you how we use your personal data;

33. The right of access — a right to request a copy of the personal data we hold about you;

34. The right to rectification — a right to have us correct incomplete or inaccurate personal data;

35. The right to erasure ("right to be forgotten") — in certain circumstances, a right to ask us to delete your personal data;

36. The right to restrict processing — a right to ask us to suspend processing of your personal data in certain circumstances;

37. The right to data portability — a right to request your personal data in a common, machine-readable format;

38. The right to object — a right to object to our processing of your personal data (for example, for direct marketing); and

39. Rights related to automated decision-making and profiling — a right to transparency about any profiling or automated decision-making we carry out.

40. These rights are subject to certain conditions. If you wish to exercise any of the rights above, please contact us at the email address below.

How can you access and correct your personal information?

33. You may request access to any personal information we hold about you at any time by contacting us. Where we hold information you are entitled to access, we will provide it to you in a suitable form (for example, by email). We may charge a reasonable fee to cover administrative costs of providing the information, but we will not charge simply for making the request or for making corrections.

34. There may be instances where we cannot grant access — for example, where doing so would interfere with the privacy of others or breach confidentiality obligations. If that happens, we will explain our reasons in writing.

35. If you believe personal information we hold about you is incorrect, incomplete, or inaccurate, you may request a correction. We will assess the request; if we do not agree a correction is warranted, we will add a note to the record reflecting your disagreement.

How can you withdraw your consent to this privacy policy?

36. You may withdraw your consent to this privacy policy at any time by contacting us at the email address below.

37. If you have previously agreed to receive marketing communications from us, you may change your mind at any time by contacting us, or by using the unsubscribe link at the bottom of any marketing email.

38. To unsubscribe from our email list or opt out of communications, please email us with "Unsubscribe" in the subject line, or click the unsubscribe link included at the bottom of each email.

How can you complain about a breach of privacy?

39. If you believe your privacy has been breached, please contact us using the details below and provide details of the incident so we can investigate. We will treat your complaint confidentially, investigate it, and aim to resolve it within a reasonable time, consistent with applicable legal requirements.

Contacting us

40. If you have any questions, concerns, or a complaint about this privacy policy or how your information has been handled, please contact us using the details below. We will treat your enquiry confidentially and aim to respond within a reasonable time.

Changes to this privacy policy

41. We may update this privacy policy from time to time. Any updated version will be posted on this page, effective from its date of posting.

42. This privacy policy was last updated on 18 July 2026.